Vision / Mission

Vision:

Over the next 5 years XTR strives to be the largest independent privately owned retail fuel marketer in Canada by providing independent gas station dealers well priced product, timely deliveries and innovative customer retention programs.

Mission:

To provide independent service station owners with a cutting edge fuel supply program designed to maximize site profitability and increase customer retention.

Values:

• Our personalized customer service and support team is the best in the industry at hassle-free communication and we will do everything we can to help you succeed.
• Here at XTR we want to work WITH our customers not compete against them with corporate facilities; our business is your business and we will do everything in our power to help you succeed.
• We seek high operational standards to maintain long-term winning relationships with our customers and suppliers giving us a strong competitive foundation on which we can continue to build our industry. Our dealers are provided with a dedicated representative who gains a thorough understanding of their business.
• In this rapidly expanding, competitive environment, personal communication with our dealers is essential to providing innovative programs which contribute directly to their bottom line. It is in OUR best interest to help deliver an unprecedented return to our customers allowing them to unlock the potential in each of their locations.